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Bare Escentuals Down but not Out

Growth slows to 3% in third quarter.

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By: TOM BRANNA

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For years, Bare Escentuals has been a Wall Street darling posting astronomical double-digit growth each and every quarter. But after growth slowed to an anemic 3% in the third quarter, analysts started rushing for the door. Not so fast, according to one company. BeyondProxy LLC suggests that the company still has plenty of room to grow. The company notes that 74% of Bare Escentuals’ target consumers are aware of mineral makeup, but only 23% of those have tried it. 45% of consumers say t...

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